ROBIN TOMAS FOR PENSHOPPE

Penshoppe ties up with New York based, Filipino born and raised, and award winning designer Robin Tomas in launching a new line of men's & women's tops available exclusively in Penshoppe early next year. Robin Tomas was schooled at Parsons School of Design, graduating in 2002. He was an intern at Valentino and Anna Sui, and later made his way as an established designer at some of the best US labels. In 2009, he launched his 50-piece collection in Manila. A year later in New York City, Tomas won the Supima Design Competition award for the “Best Reinvention of the T-Shirt” and his winning t-shirt design was produced and launched in Bloomingdales’ 59th street store in March 2011. In September 2011, during New York City’s annual “Fashion Night Out”, Robin will launch his Fall Collection of women’s evening separates at Anik Boutique on Madison Avenue.

The collaboration with the award-winning designer is yet another breakthrough for Penshoppe, which is now celebrating its 25th year as a well-known Filipino brand. The move is part of the brand’s thrust to bring its creations to an international market.

“Robin Tomas has a fresh, well-cultivated and very wearable aesthetic. It goes in sync with
Penshoppe’s sophisticated casual message,” said Alex Mendoza, Penshoppe brand director.

Tomas’ achievement fit perfectly with Penshoppe’s core strength which is sophisticated casual wear.He is expected to bring his New York prestige to a homegrown brand like Penshoppe, just as Penshoppe has been actively getting international stars to campaign for them.

“We just got an iconic New York character like Ed Westwick for Penshoppe. Now we got a New Yorkbased designer to continue the story,” Mendoza added.

The Tomas for Penshoppe collection will feature casual wear with a sophisticated New York edge. It will be available in selected Penshoppe stores nationwide next year.

xx
Reg
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