#BENCH1M41M

{sm accessories scarf, bangkok vest, landmark skirt, parisian heels}

What if I told you that by simply following @BenchTM, you can help out a charity? :) Better believe me coz it's true! Local retail giant Bench harnesses its strength for a good cause, with its historic 1 Million for 1 Mission campaign or #BENCH1M41M. Enlisting the help of its endorsers, Bench has drummed up a list of 15 foundations for the ultimate goal of endowing one of these charities with 1 million pesos.

National Children’s Hospital for John Prats, YesPinoy Foundation for Dingdong Dantes, School for the Deaf for Iya Villania, K.I.D.S. Foundation for Diether Ocampo,  C.R.I.B.S. for Jake Cuenca, Philippine Red Cross for Paulo Avelino, AGAPP for Kris Aquino, Missionaries of Charity for Jessy Mendiola, World Vision for David and Anthony Semerad, Cancer Warriors Foundation for Rocco Nacino, Philippine Orthopedic Center Auxiliary Board, Inc. for Jon Avila, World Vision for Kris Lawrence, K.I.D.S. (Kapatid Iwas Droga sa Tulong ng Sports) for Lucy Torres Gomez, White Cross for Janine Gutierrez, Mother of Mercy Home for the Elderly for Jason Francisco, CHILDHaus for Karylle, Childhope Asia for Lovi Poe, Ephesus: Home of the Abused Girls for Isabelle Daza, and World Vision for Sam Concepcion.

The promo begins January 2012. To join, users follow three simple steps. First, visit www.benchtm.com/1M41M and then log in via Twitter. If a user has no Twitter account, there will be a Twitter Sign Up button for him or her to sign up.

After this, follow @benchtm, by clicking on a button on the left side of the page. If the logged user is already following @benchtm, he/she will see a grayed out button.

Finally, vote by clicking on options on a poll on the left hand side of the screen.
Once you vote, there will be a button with which to send a TWEET saying "I follow @benchtm and voted for Celebrity Name for Charity Name via http://www.benchtm.com/1M41M #Bench1M41M."

Once @BenchTM reaches 100,000 followers, and for every additional 100,000 followers up to a ceiling of one million, Bench will endow the charity with the most votes, with 100,000 pesos. A total of 1 million pesos will be donated to charity, divided into 10 in order to help more institutions. :) Simple, right?! Helping out has never been this easy!

bloggers supporting #bench1m41m (photo by @ericjohnking)

Learned about it last Friday during the Bench Bloggers' Event at M Cafe and I left the venue inspired that anything is possible - including social change. :) Here are some more pictures of the said event:

special thanks to twin Ana for snapping my outfit shot!

the one and only Thysz

Sarah, Tin, Tracy

team HTC!

the host for the evening DJ Mia Bayuga of Magic 89.9

Ms. Therese Leung explaining the #BENCH1M41M mechanics

Janine Gutierrez talking about her chosen charity: White Cross

Isabelle Daza talking about her chosen charity: Ephesus

here she is taking a picture of the bloggers present

and the picture she took. (@isabelledaza)

with Aisa and Ana

the über stylish Isabelle Daza

Jake Cuenca (my highschool crush! hahaha!)

the beautiful DJ Mia who I really enjoy listening to every morning.. especially when she and Suzy are together :))

Boys Night Out's DJ Slick Rick, yeah men!!!

fashion bloggers: Verniece, me, Vern, Aisa, Sarah, Ana

makeup bloggers: Shen and Marj

fashion bloggers: Camille, Lissa, Paul

 Fashion Pulis Michael

Shen, Bench Team's Therese, Ana

Aisa, Bench Team's Lawrence Cua, Ana

I love @benchtm! follow them on Twitter for updates and prizes. and of course, for #1M41M :)

xx
Reg
PS- have you joined my giveaway yet? Favorite things including a PLF outfit and Forever 21 giftcard here. :)
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