FREEWAY x LEVI CELERIO

Fashion and Art. I've always believed they went hand in hand. Even Singpore National Museum's exhibit agrees with me. Locally, FREEWAY is a brand that has been pushing for it by introducing its National Artist Collectors’ Series in 2009. They continues to collaborate with our National Artists to fuel the strong commitment of reintroducing the Philippines Arts & Culture to the younger generation, thus making Fashionalism hip and relevant. This Fall, Freeway has officially gone galactic with one of the most loved form of art and the universal language of mankind, Music. Freeway is excited to feature its first National Artist for Music in the Series, Levi Celerio. Prior to Freeway x Levi Celerio, I've heard of him through a highschool classmate who mentioned him when we were doing a groupwork for Filipino class back in first year. Levi Celerio is a composer and song writer. He received a scholarship to the Academy of Music in Manila and became the youngest member of the Manila Symphony Orchestra. Famous for being a lyricist, his songs treasure life; express nationalistic sentiments and complete grand philosophies. He wrote several number of songs for local movies, which earned for him the Lifetime Achievement Award of the Film Academy of the Philippines. He is best recognized as a Guinness Book of World Record holder for being the only person able to make music using just a leaf. Celerio was proclaimed National Artist for Music and Literature in 1997. His citation read that his music "was a perfect embodiment of the heartfelt sentiments and valued traditions of the Filipino.”

Freeway x Levi Celerio is Freeway’s way of honoring Levi Celerio and his rich legacy to Philippine music. Don’t just sing his songs, wear them! Here are some of my picks with the last 2 being my personal favorites:

Color Block Chiffon Top with Printed Detail at the front and Levi Celerio's Ang Pipit Lyrics at the back

Off shoulder sublimation knit tunic top with galaxy print and Levi Celerio's Ang Daigdig Ko'y Ikaw

Oversized Printed Top with Levi Celerio's Ang Pipit Lyrics

Music Piece Butterfly Sleeved Top with Levi Celerio's Sa Ugoy ng Duyan Lyrics

Wood and resin choker necklace with Levi Celerio lyrics

Sleeveless woven Double Breasted tailored dress with Levi Celerio's Ikaw Ang Mahal Ko lyrics

Sleeveless Knit Top with Pussy Bow Print Detail & Levi Celerio's Ang Daigdig Ko'y Ikaw Lyrics

The collection has been in Freeway stores since June 5, 2012, so HURRY! To know more about the collection, visit www.freeway.net.ph and get freshest updates at their Facebook page and Twitter. Also check out Virtual Mae for the shoes used in the campaign.

xx
Reg
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