ASIA FASHION EXCHANGE

{forever 21 vest and skirt, bazaar top, parisian heels}

Last March 30, the Singapore Tourism Board hosted a luncheon to shed light on Asia Fashion Exchange. AFX is a weeklong holistic platform that brings together four key fashion events that supports vital sectors of development in the fashion industry - Audi Fashion Festival (consumer), Blueprint (trade), Audi Star Creation (talent development), and Asia Fashion Summit (business conferencing). Now on it's third year, AFX is set to deliver even more value to its participants with a stellar line-up of events including a runway show of one of my favorite lines - Erdem. :) 

So here's a quick rundown on the 4 events- the Audi Fashion Festival is basically the runway shows part of AFX. Blueprint is a trade show of emerging designer brands wherein buyers from all over the world can harness young Asian talent. This Eastern fashion curiosity, according to Singapore Tourism Board Area Director for the Philippines and Brunei Ms. Sherina Chan, stemmed from Asian designers like Alexander Wang, Phillip Lim, and even our own Monique Lhuillier. This year, 2 Filipino lines are part of this - Wanderlust and Noelle Llave (who is just beyond awesome and talented, not just coz she's my friend!). Audi Star Creation is a design competition, and the Asia Fashion Summit is a two-day conference featuring over 30 speakers and panellists.

AFX will take place on May 14-20, 2012 - hope I can go! :)

lunch was held at Hard Rock Cafe Manila

Ms. Sherina Chan and other members of the Singapore Tourism Board

Raffles Design Academy's Meg Aguirre

Shai Lagarde and Seph Cham of Love Chic

Earth Rullan of Earthlingorgeous

the ceiling mural

Ms. Sherina Chan talking about AFX

the four key events of AFX - Audi Star Creation, Blueprint, Audio Fashion Festival, and Asia Fashion Summit

Cebu-based designer Mike August Yapching, a finalist in Star Creation 2011 shared his experience

He heard about the competition from friend Edwin Ao who convinced him to send in his designs. He told us about his experience there and was encouraging young designers to try it out as well.

Mike August Yapching's Spiral in Motion collection

I just had to take a photo of the designer's McQueen coat :)

2 trips to Singapore were also raffled off (but we didn't win, haha!)

QC bloggers united! haha Seph, Shai, Earth and me

*fan mode* hahaha :)

Here's to hoping we'll see each other in this year's AFX! Mark your calendar - May 14-20. :)

xx
Reg

PS- don't forget to join my Wall to Wall Shoes Giveaway to get a Php1000 GC on US Pre-Order shoes :)
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